Here's my submission to a local photography group. This week's topic is
'framing'. A red barn being framed by the one-room school that my dad
attended, partnered with the United Church. Salem, Bruce County.
Hi! I'm Melanie Gardiner. I am a graphic designer with Magnesium Studio. I design and produce marketing communication materials: web and print for my clients in Elora, Fergus, Guelph, K-W, and Cambridge areas. Here's where I share tips of the trade, things I'm working on, and my photography. Thanks for visiting!
Friday, March 4, 2016
Monday, February 15, 2016
Happy Family Day!
Thinking of family, here's a shot I took during the
South Bruce Tractor Tour which South Bruce Tourism organizes every Father's Day. Even though
we're a John Deere family, my Dad has a
love for Allis-Chalmers and is rebuilding one. During the tour, we met a
person with a large collection of Allis-Chalmers' which he had lovingly
restored. Maybe someday, my Dad's Allis will be rebuilt and ready for
display too!
Thursday, November 19, 2015
Calculating the price before HST is added
I've always sold my photo calendars with "taxes in" to make it easy for my customers. However, when doing the invoices/receipts, I need to calculate the price before HST (Ontario/Canada tax), so that when the HST is added, the final price is what the customer paid.
I found this website that makes it easy and I thought I'd share.
http://hstcalculator.ca/ontario
I found this website that makes it easy and I thought I'd share.
http://hstcalculator.ca/ontario
Wednesday, September 30, 2015
Learning and networking
I joined my local chamber of commerce with the goal of gaining access to local networking and educational opportunities. Today's business breakfast shared information about accounting. Many designers I know, have challenges with managing their bookkeeping when they'd rather be designing and working with clients. That's all good stuff but in the end, the books must be done!
Do you belong to your local chamber? What's the main benefit that you've had from participating?
Do you belong to your local chamber? What's the main benefit that you've had from participating?
Thursday, September 24, 2015
What kind of feeling should a new logo design have? List to give a client.
I'm sure all designers and account reps have a list of questions they ask a client who needs a new logo/website/marketing design. In addition to the questions I ask, I find it's helpful to ask a client to pick words that describe their company from this list.
What kind of feeling should the logo design have? I ask a client to pick three words that would describe their business... or if there are other words not on this list, they can suggest others.
What words would you add to the list?
• Bold
• Bright
• Busy
• Cheerful
• Childish
• Classy
• Close Fitting
• Complex
• Complicated
• Contemporary
• Cool
• Detailed
• Dirty
• Dramatic
• Edgy
• Elaborate
• Elegant
• Executive
• Extreme
• Family Friendly
• Fresh
• Fun
• Functional
• Funky
• Graceful
• Grungy
• Italicized
• Jumbled
• Luxurious
• Melting
• Messy
• Modern
• Muted
• Neutral
• Nostalgic
• Old-fashioned
• Orderly
• Practical
• Romantic
• Scratched
• Simple
• Smart
• Sophisticated
• Space Aged
• Spaced Out
• Subdued
• Tall And Slender
• Technical
• Thin
• Timeless
• Unorganized
• Upscale
• Urban
• Vibrant
• Warm
• Warn/Weathered
What kind of feeling should the logo design have? I ask a client to pick three words that would describe their business... or if there are other words not on this list, they can suggest others.
What words would you add to the list?
• Bold
• Bright
• Busy
• Cheerful
• Childish
• Classy
• Close Fitting
• Complex
• Complicated
• Contemporary
• Cool
• Detailed
• Dirty
• Dramatic
• Edgy
• Elaborate
• Elegant
• Executive
• Extreme
• Family Friendly
• Fresh
• Fun
• Functional
• Funky
• Graceful
• Grungy
• Italicized
• Jumbled
• Luxurious
• Melting
• Messy
• Modern
• Muted
• Neutral
• Nostalgic
• Old-fashioned
• Orderly
• Practical
• Romantic
• Scratched
• Simple
• Smart
• Sophisticated
• Space Aged
• Spaced Out
• Subdued
• Tall And Slender
• Technical
• Thin
• Timeless
• Unorganized
• Upscale
• Urban
• Vibrant
• Warm
• Warn/Weathered
Thursday, June 18, 2015
Tuesday, April 14, 2015
Copyright birdseed for marketing materials
When designing marketing materials, I like to add this text on the Table of Contents page, or somewhere on a print ad. Perhaps in the footer, or up the side.
Sometimes, I add a docket/job number or even the date as a code at the end so that I know which file to pull when somebody refers to a hard copy.
Copyright © <insert year> <insert company name>. All rights reserved. All logos, products, and company names are trademarks of their respective owners and subject to their own copyright laws. <insert docket number or date code>
Sometimes, I add a docket/job number or even the date as a code at the end so that I know which file to pull when somebody refers to a hard copy.
Copyright © <insert year> <insert company name>. All rights reserved. All logos, products, and company names are trademarks of their respective owners and subject to their own copyright laws. <insert docket number or date code>
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