What kind of feeling should a new logo design have? List to give a client.

I'm sure all designers and account reps have a list of questions they ask a client who needs a new logo/website/marketing design. In addition to the questions I ask, I find it's helpful to ask a client to pick words that describe their company from this list.

What kind of feeling should the logo design have? I ask a client to pick three words that would describe their business... or if there are other words not on this list, they can suggest others. 

What words would you add to the list?

• Bold
• Bright
• Busy
• Cheerful
• Childish
• Classy
• Close Fitting
• Complex
• Complicated
• Contemporary
• Cool
• Detailed
• Dirty
• Dramatic
• Edgy
• Elaborate
• Elegant
• Executive
• Extreme
• Family Friendly
• Fresh
• Fun
• Functional
• Funky
• Graceful
• Grungy
• Italicized
• Jumbled
• Luxurious
• Melting
• Messy
• Modern
• Muted
• Neutral
• Nostalgic
• Old-fashioned
• Orderly
• Practical
• Romantic
• Scratched
• Simple
• Smart
• Sophisticated
• Space Aged
• Spaced Out
• Subdued
• Tall And Slender
• Technical
• Thin
• Timeless
• Unorganized
• Upscale
• Urban
• Vibrant
• Warm
• Warn/Weathered