As part of the project work flow, getting approvals on artwork is essential.
For the client, it triggers that the stage of concepts and revisions is finished, and the piece will go into production -- whether that be going to press for a print job, or publishing live for a web job. I find that it also encourages the client to proof the content to ensure all the content is what they need/want.
For the agency/designer, it documents that the client is happy and ready to move the project along. It's that most important word: "approved". It might even mean that the project can invoiced or closed-out. It also offers some protection if the client comes back and says they didn't approve it.
The following is the text that I use.
TIP: save this as a draft in your email, and copy/paste it when you need it.
WEB PROJECTS
For your approval:
While
care is taken in the preparation of final files, it is essential that
the web page/site be checked thoroughly by you or someone within your
organization. [Your company Name] shall not be held responsible for any
error or omittance not identified by the person providing final
authorization.
Please choose one of the following and email your choice to [Your company Name]:
- Approved.
I understand that this is the last time I'll see the page/site before
it is published. I have checked all functionality, content, information,
including any numbers, addresses, spelling, illustrations, and have
found them to be correct.
- Approved with changes. Please make a correction to the page/site, and publish it. I do not need to see it again before it is published.
- Not approved. Please make some revisions to the page/site.
For your approval:
While
care is taken in the preparation of final files, it is essential that
the artwork be checked thoroughly by you or someone within your
organization. [Your company Name] shall not be held responsible for any
error or omittance not identified by the person providing final
authorization.
Please choose one of the following and email your choice to [Your company Name]:
- Approved.
I understand that this is the last time I'll see the artwork before
it is published. I have checked all functionality, content, information,
including any numbers, addresses, spelling, illustrations, and have
found them to be correct.
- Approved with changes. Please make a correction to the artwork, and release the final files for the trade printer. I do not need to see it again before files are prepared and transferred.
- Not approved. Please make some revisions to the artwork.
No comments:
Post a Comment